Crafting Elegant Digital Solutions
With Ruby Precision and Ethereal Excellence
Specialized in Ruby on Rails and PHP (eCommerce), we deliver custom web applications and sophisticated eCommerce platforms for businesses worldwide. Our solutions combine technical excellence with strategic insight to help companies achieve their digital transformation goals.
From startups to established enterprises, we bring years of expertise in creating scalable, maintainable applications that meet modern business challenges.
About Us
About Ethereal Ruby
Ethereal Ruby is a specialized web development consultancy based in Serbia, focused on delivering premium Ruby on Rails solutions for businesses worldwide.
Our mission is to transform complex business requirements into elegant, efficient digital solutions that provide real value and competitive advantage.
With expertise in both custom web applications and eCommerce platforms, we offer a comprehensive approach that combines technical excellence with strategic insight.
Our Core Values
Our Approach
We emphasize clear communication, reliable delivery, and exceptional quality in every project we undertake.
Our methodical approach to problem-solving and commitment to clean, maintainable code ensures long-term project success for our clients.
Our Services
Professional web development solutions tailored to your business needs
Ruby on Rails Development
Custom web applications built with Ruby on Rails, focusing on clean code, maintainability, and efficient performance.
- RESTful API development
- Database design & optimization
- Testing & quality assurance
eCommerce Solutions
Comprehensive eCommerce development with WooCommerce and custom solutions, tailored to your business model.
- WooCommerce customization
- Payment gateway integration
- Inventory management systems
Custom Web Applications
Bespoke web applications designed to address specific business challenges and enhance your operational efficiency.
- Business process automation
- SaaS application development
- Custom dashboards & reporting
Our Portfolio
A selection of our most impactful projects
Financial Services Platform
Enterprise-level financial management system for businesses, providing comprehensive accounting, budgeting, and financial reporting capabilities.
Health & Fitness Management Platform
A comprehensive platform for fitness centers and studios to manage trainers, clients, programs, and classes, featuring video content delivery and performance tracking.
Technologies & Skills
Our technical expertise and proficiency
Backend Development
Ruby on Rails
Our core expertise is building robust, scalable applications with Ruby on Rails. We specialize in developing custom web applications, APIs, and implementing best practices for maintainable code.
- RESTful and GraphQL API development
- Database optimization and performance tuning
- Automated testing and continuous integration
PostgreSQL & MySQL
We work with both PostgreSQL and MySQL to create optimized database solutions that match your specific business requirements.
- Complex query optimization
- Database schema design
- Data migration and integration
PHP
For eCommerce and content management solutions, we leverage our PHP expertise to deliver reliable and efficient platforms.
- WooCommerce and Magento customization
- Custom plugin development
- Legacy system maintenance and upgrades
Frontend & DevOps
JavaScript & Modern Frontend
We create responsive and interactive user interfaces using modern JavaScript and frontend technologies.
- Responsive design implementation
- Interactive UI components
- Performance optimization for web applications
DevOps & Deployment
Our experience with Linux systems and cloud platforms enables seamless deployment and ongoing maintenance.
- Deployment to Digital Ocean, AWS, and fly.io
- Docker containerization
- Continuous integration and delivery pipelines
- Server monitoring and performance optimization
eCommerce Solutions
We specialize in building and customizing eCommerce platforms that drive sales and improve customer experience.
- Payment gateway integrations
- Custom checkout processes
- Inventory management systems
- B2B integrations with ERP systems
Get in Touch
Ready to discuss your project? Contact us for a free consultation
Contact Information
Location
Serbia, Nova Pazova
Central European location with global service
Availability
Available for new projects
Typical response time: 24 hours